DZI, part of KBC Group, is among the companies with the longest history and greatest experience on the Bulgarian insurance market. The company is part of Havas Media portfolio since 2010.
Our task was to promote all products – life, property and car insurance for DZI and credits, deposits and carts for CIBank.
We made DZI the first Bulgarian advertiser to produce a 3D TVC aired in selected cinemas and a dedicated 3D YouTube channel.
The campaign effect was estimated to over 200 000 BGN.