Porsche Bulgaria stepped on the Bulgarian market over 10 years ago at first with Volkswagen vehicles only until 2005 when the company took over the brand Audi. Porsche Bulgaria has been a client of Havas Media since 2008.
To promote all company brands – Polo, up!, Golf, Touareg, Tiguan, Passat, and as of 2014 the commercial fleet of the company – Caddy, Transporter, Amarok.
We made a total shift in the media strategy – from 100% print towards mainly digital.
We increased the brand awareness and made it a top seller in the passenger cars category for 3 years in a row. We achieved #1 place for sales for 3 consecutive years.