25 Aug HAVAS GROUP ACQUIRES BLINK, ISRAEL’S FIRST SOCIAL MEDIA AGENCY
Havas Group today announced it has acquired a majority stake in Blink, a leading social media agency with a unique model which specializes in content and management of conversations between consumers and brands, assisting organizations to follow, understand and take part in the social media realm. Blink was founded in 2007 by Sagi Chemetz, one of the first social media activists in Israel. It was the first content and social media agency in Israel and one of the first agencies in the social media field globally.
Headquartered in Tel Aviv, the team of 35 experts work on digital & content strategy, content creation, social media management, community management, digital PR, crisis management and social & native media buying for its strong customer base which includes both blue-chip companies and SMEs, all leading players in their respective markets.
Yannick Bolloré, CEO Havas Group, said: “Social media has undeniably become one of the most powerful ways for brands to engage with consumers. Joining forces with an agency with the caliber of Blink will enhance our social media expertise as we export their approach to our other agencies all over the world. I extend a warm welcome to the team.”