Havas wins Michelin media account after global review

Michelin Tire

Havas wins Michelin media account after global review

Mobility giant Michelin has appointed Havas Media as its global media agency following a pitch earlier this year. The appointment is effective this month and is worth US$100 million.

Havas Media will handle all media planning and buying duties for the company’s major markets including Bulgaria, United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.

“We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey helping us master communications in the digital age,” Claire Dorland Clauzel, executive vice-president sustainable development, brands , external relations, member of the group executive committee, said.

“We are delighted to welcome global giant Michelin as our new global strategic media partner. Our ‘organic marketing approach’ appealed to Michelin’s genuine passion to discover new ways of working to create a positive and sustainable vision for the future,” Dominique Delport, global managing director Havas Group, said.

This is another major win for Havas, in the automotive category after picking up Korean car maker Kia Motors earlier this year. Havas has also won media duties for Momentum Energy, UTS as well as social and digital for Moet Hennessy.