The campaign aims to bring the readers closer to Nordic literature and the universe of the authors.
The main themes are solitude, introspection, myths, humor and Nordic Noir, which also cover the wide range of genres presented at the festival.
In a series of Nordic insights we unveil the mysticism, minimalism and imagination, embedded in the psychology of Scandinavian literature.
The graphic visualization comprises a series of black-and-white illustrations and animations, which represent a universe of shadows and Northern lights, curious images and mysterious creatures. The unique letters of the Scandinavian alphabets (å, æ, ø) are integrated in the logo and typography as a trademark of the Nordic edition of the festival.