For the launching campaign of Pay by VIVACOM, the telecom’s digital wallet, we created series of funny TVCs with everyday situations. But there’s a catch! All of those situations could be avoided with the help of Pay by VIVACOM. There’s no need to search for your purse all day to pay your groceries, or to go running with a giant backpack with everything you own or to bring your math textbook and notebook in every restaurant to dine with your friends. Thanks to Pay by VIVACOM we can spend our precious time the way we want.